The Grammy-winning producer, rapper, singer, and songwriter Pharrell Williams has been appointed as the new creative director of Louis Vuitton's menswear line.
Williams was referred to as "a visionary whose creative universes expand from music to art to fashion" by the label.
In addition, he helped found the streetwear company Billionaire Boys Club.
High-profile designer Virgil Abloh, who passed away in 2021, previously served in the Louis Vuitton position.
In June, Paris' Men's Fashion Week will host the debut of Williams' line for the company.
Pietro Beccari, chairman and CEO of Louis Vuitton, said in a statement, "I am pleased to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Men's Creative Director.".
With no doubt, Mr. Beccari continued, "His creative vision beyond fashion will lead Louis Vuitton towards a new and very exciting chapter.".
One of the top international fashion houses is Louis Vuitton. It is a component of the LVMH luxury goods group, which Bernard Arnault, the richest man on earth, owns.
Williams, a judge on the well-known television talent competition The Voice, has won 13 Grammy Awards.
He was nominated for an Oscar for the song "Happy," which was featured on the Despicable Me 2 soundtrack.
Williams and Japanese fashion designer Nigo founded the streetwear brand Billionaire Boys Club in 2003.
Along with working with luxury labels Moncler and Chanel, sportswear juggernaut Adidas, and eyewear designer Marc Jacobs for Louis Vuitton, he has also collaborated with them.
Williams received flak last year when he showed up to a fashion show sporting a pair of Tiffany sunglasses encrusted with diamonds.
Social media users drew comparisons between the style and some eyeglasses from India's Mughal era.
Virgil Abloh, who succeeded Williams at Louis Vuitton, was the creator of the Off-White clothing line.
He was famous for fusing streetwear and high fashion, and in November 2021, at the age of 41, he passed away from cancer.
His posthumous final menswear collection featured a disregard for gender, breakdancing models, and an elaborate "Dreamhouse" concept.