Is the cost-of-living crisis fostering creativity, as seen at London Fashion Week

Jennifer Philips

Our spending patterns are changing as a result of the rising cost of living to keep up with the exorbitant prices of food and energy.

As people make cuts, it is something that those in the fashion industry need to be aware of.

However, that does not imply that it is a bad time for the industry; it simply calls for being inventive.

Josephine Phillips, the founder of the on-demand app Sojo that fixes clothes, says that.

The 26-year-old wants people to reconsider throwing away clothing and instead consider mending it.

"We genuinely want people to view repair as exciting. You can take pleasure in the experience, she tells BBC Newsbeat.

Josephine claims that when she needed a piece of clothing altered but lacked the skills to do it herself, the idea for the app struck her.

"I wanted to make repairing and tailoring simple and practical because, like many other people, I had no sewing experience. " .

Pile of clothes
The majority of used clothing is either burned or dumped in landfills.

Users log their issue on the app to get something repaired, and a courier picks it up on a bike.

In a time when we're spending less on clothing, Josephine thinks that enhancing what you already own is a joyful way to spend less money.

"We've discovered that when people get things tailored, even a small change can completely change how they feel about that item," she says.

"I haven't wanted this in a year because it didn't make me feel good, but now it feels like a brand-new article of clothing. ".

The business has amassed a network of 10 seamstresses since introducing Sojo in January 2021.

They are currently based in London, but they intend to grow throughout the UK.

Josephine claims that, of all the adjustments they make, the dancefloor injuries are the cause of their most frequent repair job.

"One for all the dancers and man-spreaders. We do a lot of crotch rips on jeans. In the pockets of coats and jackets, we also repair many rips. " .

Edward Enninful
The favorite to succeed Anna Wintour as editor of American Vogue after she steps down is Edward Enninful.

Not just Josephine believes that the current state of fashion is exciting and innovative as more people choose to wear their existing wardrobes.

Edward Enninful, editor-in-chief of British Vogue, believes this trend to be accurate.

Edward responded when Newsbeat asked if it was a difficult time for the industry that it was difficult for brands but not for people.

Fashion has experienced recessions before; this one is not the first. However, a recession fosters greater creativity. ".

Edward also mentioned the trend of customizing while referencing the 1980s, a period that saw a second recession.

"People have greater imaginations and discover new forms of creativity. People decorated their clothing and tie-dyed t-shirts in the 1980s. ".

Amy Bannerman
Dua Lipa and Sophie Turner, an actress from Game of Thrones, were both styled by Amy Bannerman in the past.

More and more of us are purchasing used goods in an environment of cost-cutting.

Pre-owned clothing may soon be seen on television if you don't already have any in your own wardrobe.

Love Island has partnered with eBay for the second season in a row, styling contestants in outfits from the online store.

Amy Bannerman, a stylist, spent hours searching the website to find 1,800 items for the islanders' clothing.

She tells Newsbeat, "Even before I took this role, I was on eBay daily just for myself; there is never a moment when I'm not looking for something.

  • Buy from well-known brands, such as Zara or Topshop, and approach the store knowing exactly what you want.
  • Use Instagram to compile a saved collection of outfit ideas, then peruse that before looking online.
  • You'd be surprised at what people sell online, so aim high and look to designers you've always admired but couldn't afford.

Amy claims that secondhand fashion is gaining ground not just on our screens but also on the runways.

She claims that pre-owned and vintage clothing are having an influence on the current fashion shows.

"So many outfits appear to have been purchased from vintage shops. People don't want to dress in trends, so it's definitely having an aesthetic effect.

What an exciting time it is to know that we are meeting the challenge of the cost of living while still getting looks. ".

Observe Newsbeat on. Twitter. and . YouTube.

Observe Newsbeat. live. on weekdays at 12:45 and 17:45 - or hear it later. here.

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