The biggest coffee chain in the world, Starbucks, has announced that it will introduce a line of drinks with added olive oil in Italy.
The company's CEO, Howard Schultz, praised the "surprising, velvety, buttery flavor" of olive oil. improved the coffee and leaves a lovely aftertaste. ".
Starbucks is one of the well-known US companies that ran into difficulties when trying to enter the Italian food and beverage market.
Italian coffee houses are renowned for being independent and frequently run by families.
There are currently about 20 Starbucks locations nationwide.
On the company website, Mr. Schultz stated, "Now, there will be people who say, 'Olive oil in coffee?' but the proof is in the cup.
I can't recall ever being more ecstatic or enthusiastic in my more than 40 years of life, he continued.
This spring, the company intends to introduce the variety of hot and iced drinks to Southern Californian retail locations. Later this year, the UK, Middle East, and Japan are expected to follow.
The iced shaken espresso and the latte with olive oil "steamed with oat milk" are two items from the new Oleato line that will be introduced in Italy on Wednesday.
A cold brew coffee with "a silky infusion of Partanna extra virgin oil with vanilla sweet cream foam" will also be available. gradually flows through the beverage.
The Mediterranean diet, which is popular in countries like Italy, Greece, and Spain, relies heavily on olive oil.
Its monounsaturated fatty acids, which contain vitamins and minerals, and polyphenols, which are micronutrients derived from plants, are partially responsible for its health advantages.
On the video-sharing website TikTok, the phrase "drink olive oil" became popular in the previous year. Its proponents claimed that it had anti-inflammatory properties.
When Starbucks announced plans to open its first location in Italy in 2018, some people urged a boycott.
We are not coming to teach Italians how to make coffee, Mr. Schultz declared at that time. With humility and respect, we are arriving here to demonstrate what we have learned. ".
Some social media users reacted positively to the news that Domino's Pizza was leaving Italy last year.
Since its 2015 launch, the fast food juggernaut has had trouble attracting customers in the place where pizza was invented.
During the pandemic, it was up against more and more competition as neighborhood restaurants joined services like Deliveroo and Just Eat that offered food delivery.
