Facebook and Instagram will receive paid verification

a picture of meta with the logos for Facebook, Messenger, Instagram, and WhatsApp above

Users of Instagram and Facebook will now be able to purchase a blue tick verification, according to parent company Meta.

For $11.99 (£9.96) per month on the web or $14.99 for iPhone users, Meta Verified is available.

This week, it will be accessible in Australia and New Zealand.

The move, according to CEO of Meta Mark Zuckerberg, will increase trustworthiness and security on social media apps.

The action was taken after Twitter's owner, Elon Musk, launched the premium Twitter Blue subscription in November 2022.

Businesses are not yet able to use Meta's paid subscription service, but anyone can pay for verification.

High-profile accounts have been given badges, also known as "blue ticks," to verify their legitimacy.

According to a post on Meta's website, the subscription would grant paying users a blue badge, greater visibility for their posts, protection from impersonators, and simpler access to customer service.

According to the company, the change won't affect accounts that have already been verified, but it will make some smaller users who use the paid feature to become verified more visible.

Other social media platforms have previously run into issues when allowing paying users access to a blue tick.

When people started using Twitter's pay-for-verification feature to pose as well-known brands and celebrities and pay for the badge, the feature was paused in November of last year.

According to Meta, users' Facebook and Instagram usernames must match those on a government-issued ID document in order to receive verification, and they must have a profile picture with their face in it.

Like Reddit, YouTube, and Discord, other websites also use subscription-based business models.

Although Mr. Zuckerberg stated in a post that it would happen "soon," Meta has not yet specified when the feature will be made available in other nations.

A 11,000 job loss was announced by the company in November as a result of overinvesting in the Covid-19 pandemic.

Mr. Zuckerberg claimed at the time that he had anticipated an increase in Meta's growth based on the rise it had over the pandemic, but that prediction ultimately did not come true.

He stated that he had also made the decision to significantly increase our investments because "many people predicted this would be a permanent acceleration. ".

He claimed that instead, a "macroeconomic downturn" and "increased competition" were to blame for the lower-than-expected revenue.

He said at the time, "I got this wrong, and I take responsibility for that.

While many in the tech industry were quick to criticize Elon Musk for adding a paid tier to the social network Twitter, it turns out his peers were closely watching. They say imitation is the sincerest form of flattery.

Big Tech is having a difficult time, but you and I are also having a difficult time because we are Big Tech's customers. People are still willing to pay for an improved experience, as demonstrated by Elon Musk's experiment.

When it comes to massive free-to-use digital platforms like Facebook, Instagram, and TikTok, it's frequently said that if you don't pay for the product, you are the product.

This implies that every piece of information these companies collect about you is used to market to you through advertisements. It's a multi-billion dollar concept that has made a lot of businesses extremely wealthy.

But as people become more aware of it, they are voting with their feet.

Apple introduced an optional feature that prevents your online activity from being tracked, and guess what? When asked whether they mind businesses watching what they do and where they go online, most people say no. Facebook's owner, Meta, has vehemently criticized it.

It appears that first Musk and now Zuckerberg are determined to determine whether subscription is an alternative and, if so, how much consumers are willing to pay.

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